Esse is specifically targeted towards women due to the cigarettes being slims and superslims, and because of their lower tar and nicotine content.
Esse is a South Korean brand of cigarettes, currently owned and manufactured by the Korea Tobacco & Ginseng Corporation.
Esse Cafe is Clove Cigarettes with Coffee blended.

Each cigarette contains 15 mg of tar and 1 mg of nicotine.
1 pack contains 20 cigarettes (Pack of 20).
1 carton contains 10 packs of 20 cigarettes. Total 200 cigarettes (Box of 200).

The price $180 is for 10 cartons quantities.